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Articles on Jobseekers Advice If you would like to submit an article to Jobseekers Advice, then please feel free to contact us. We are always looking for a wide range of articles dealing with career advice, CV advice, interview advice, working abroad, employment issues, education and training and other recruitment or careers related topics. The articles can be the result of professional experience or personal insight - we are looking to offer all points of view.
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How to become a Search Engine Optimiser A Search Engine Optimiser (SEO) differs from a Webmaster and a Web Designer in that he or she is responsible for marketing a website, as oppose to designing it.
Basically, a Search Engine Optimiser's knowledge base lies in knowing how Search Engines and Directories index and rank websites and can therefore re-design existing sites in order to raise the amount of visitors they receive.
A basic technical and design knowledge is required for this job, almost to the extent of a Web Designer, but a SEO also needs sound business and marketing skills.
The main factor a SEO has to deal with is the fact that the industry changes on a daily basis, so you have to be able to adapt quickly. It's not what you know - it's how well you adapt to the changes!
Similar to that of a Webmaster but with a less technical focus.
You could learn online what you need to know about Search Engine Optimisation, but an IT or Marketing background would be beneficial to you.
You don't really need any qualifications to be a SEO, but some Web Design knowledge and experience will be necessary if you want to this professionally.
You will need experience in the following areas to become a SEO:
Some knowledge of the following would be necessary:
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